Above is the secondary data I have collected in my research in order to find my primary target audience demographic. For my chosen genre of Alternative/Indie Rock music, the primary audience is White Males aged 16-25. In my primary audience research I shall look to interview individuals and groups of people in these categories.
Very good - interesting stuff. may also want to look at gig data/footage as another way of identifying your target demographic.
ReplyDeleteNeed to get interviews/focus groups done now